A TW Steel watch is often recognizable from afar. Its robust format, sturdy look and original design set TW Steel clearly apart from the rest.

The success of TW Steel is significantly due to its distinct characteristic identity. In particular, its sizeable dimensions are characteristic of the TW Steel watches. With a case diameter ranging from 45 millimetres to 50 millimetres, TW Steel clearly belongs to the big boys among the watch brands.

In addition, with its sizeable dimensions TW Steel zeroes in on current fashion trends. To TW Steel the large size is more than just a hype, however.  It forms an important part of its own identity. Furthermore, it has been shown that: once you have become used to a large watch, it is all you will ever want!
Another distinctive characteristic of the watches of TW Steel is the use of steel. After all, the name TW Steel stands for "The Watch in Steel” and as such the brand clearly states what it stands for. The cases have been made of high-grade steel with or without 100% gold plating.

And then there is the often striking design of the watches, each of which stands out thanks to its robust appearance. A recurring element in the collection is the “Canteen style” crown cap. The crown cap has been attached to the case using a hook, thus protecting the crown and increasing the water-resistance. This American invention that dates from World War II has become superfluous in today's watches but as a design element it gives the TW Steel watches an entirely distinct character.