OMEGA has been an official timekeeper for the Olympics and Paralympics for many decades, thanks to the accuracy of their timepieces, and this year has been no different. These elite timekeepers embraced this high-profile event by providing essential time-tracking equipment to make sure every record was correctly noted. Read on to discover how this prestigious brand helped and what our favourite highlights are from the Olympics and the current Paralympics so far.
Noah Lyles: 100m and 200m Gold Medalist
Noah Lyles proudly serves as a brand ambassador for OMEGA and is now the world champion in both the 100m and 200m sprint events. But it was a close call;his 2024 win was part of the closest 100m final decisions in the history of the sport.
Fortunately, OMEGA’s Scan’O’Vision MYRIA camera made it clear that Noha Lyles was the winner. The time Noah separated from the second place (Kishane Thompson) by just 0.005 seconds. When you consider that a human blink is 0.1 seconds (or 100 milliseconds), you can appreciate how small the difference is between 100m gold and silver this year.
Lyles’ breathtaking achievement was not the only thing recorded with exacting detail, but we noticed he was wearing an outstanding example from the OMEGA range and one from an appropriately named collection for a sprinting champion, the OMEGA Speedmaster watches.
The OMEGA Speedmaster ‘Apollo 8’ Dark Side of the Moon luxury watch is a fitting choice for a history-making athlete like Noah Lyles as the design is inspired by another amazing event the world noted, the first flight around the moon by Apollo 8 in 1968. The black ceramic case and matching dial are both striking and durable, embodying the mysterious allure of space. The skeletonised dial reveals a meticulously laser-etched movement, representing the lunar surface, while the yellow accents add a vibrant contrast, evoking the pioneering spirit of exploration and, for Noah, word-class achievement.
Noah won his first gold medal and became the fastest 100m runner of the 2024 Olympics while wearing this watch. He has been quoted discussing OMEGA watches, saying, “OMEGA watches are fantastic and, given my drive to be the fastest man in the world, it goes without saying that I’m a huge fan of the Speedmaster.” The Speedmaster ‘Apollo 8’ is a true statement piece for those who appreciate both precision and a touch of the extraordinary and is available online for £13,500 as part of our range of OMEGA watches on finance.
Ma Long: Table Tennis Gold Medalist
Ma Long, a legendary table tennis champion, added another gold medal to his illustrious career at the 2024 Paris Olympics. Another proud brand ambassador for OMEGA, Ma Long’s extraordinary performance was captured in stunning detail thanks to OMEGA’s timekeeping contributions whilst he was wearing one of their outstanding timepieces.
During his remarkable matches, Ma Long was seen wearing the OMEGA Seamaster Diver Chronograph, a watch that perfectly complements his dynamic and winning spirit. The Seamaster, known for its robust design and exceptional functionality, features a striking ceramic bezel and a helium-escape valve, embodying the essence of high performance and durability. The watch’s sleek blue dial and luminous hands make it as functional as it is stylish, reflecting Ma Long’s precise and powerful playing style. It is available online for £32,300, with V12 finance options available on our online store.
Bebe Vio: Paralympic Fencing Gold Medalist
Bebe Vio is an extraordinary Paralympic fencing champion from Italy who again demonstrated her unmatched skill and determination at her third Paralympics this year. She secured yet another gold medal and is the reigning champion, as well as an OMEGA brand ambassador. Her incredible performance, defined by split-second timing and impeccable technique, was perfectly mirrored by the precision of OMEGA’s timekeeping technology (discussed later), capturing every electrifying moment of her victory.
During the competition, Bebe was seen wearing the OMEGA Speedmaster Co-Axial Chronograph 38mm, a watch that reflects her fierce yet elegant approach to the sport. The Speedmaster Co-Axial Chronograph 38mm is an iconic timepiece featuring a sleek design with a stunning combination of stainless steel and luxurious Sedna gold. Its chronograph function allows for precise timing, a feature that aligns perfectly with the demands of competitive fencing. The striking black dial, complemented by a tachymeter scale, adds a touch of sophistication and timeless appeal. This remarkable member of the Speedmaster collection is available online for £7,100 as part of our exclusive OMEGA watch collections on finance.
OMEGA’s Role as Official 2024 Olympic Timekeeper
In Paris this year, OMEGA has and continues to be responsible for timing and recording each athlete’s efforts with absolute accuracy, so, in context, this means the 329 events across 32 sports of the recent Olympics, as well as the additional 549 events related to the 22 sports of the current Paralympics.
This responsibility is not new to OMEGA, as they have been the official timekeeper of the Paralympics since 1992 and the overall Olympics for over 90 years (since 1932). Over these decades, OMEGA has continually pushed the boundaries of what is possible in sports timing and luxury watchmaking to ensure timing accuracy every time. The trust placed in OMEGA by athletes and organisers alike is a testament to the brand’s unparalleled reputation in this field. Their involvement was not just about recording times; it was about preserving the integrity of the Olympic spirit.
OMEGA’s dedication also extends to selecting athletes as brand ambassadors, including Noah Lyles, Ma Long, and Bebe Vio, all of whom were wearing their favourite OMEGA watches whilst winning gold!
OMEGA Luxury Watches Available at Banks Lyon
As we look back on the Paris 2024 Olympic and Paralympic Games, it is clear that OMEGA’s contribution helps make these events the best they can be. Whether you closely follow the Olympic Games or are an OMEGA enthusiast, we are certain you will be excited by this year’s announcements. Head to our blog for more articles about the important role that luxury watch brands play in sporting events like the Olympics. If you find a piece that you find interesting, please do not hesitate to visit our stores, where our friendly and knowledgeable team can help you find the best TAG Heuer watch for you. Alternatively, get in touch using our handy Live Chat at the bottom right of our website or contact us via WhatsApp at 07751 807 041 to get help quickly from our team.