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Phil's Review of Rolex Datejust Watches - including the New 41mm Datejust II & New Diamond Set Datejust 36mm:
On the 26th of March 2009 at the Basle Fair (Basleworld) Rolex announced the extension of the hugely successful Datejust range. The Rolex Oyster Perpetual Datejust Rolesor. Before exploring the new models we’ll look at the history of the range.
Of all of the Rolex Oyster Perpetual models, it is the Rolex Datejust which has proved the most popular for over 50 years. Back in 1945 the Datejust surpassed the Rolex Date with a mechanism which allowed the date to be changed rapidly by manipulating the crown. Rolex Datejust watches were also the first ever self winding, waterproof chronometers to show the date in an aperture on the dial. In the current Rolex catalogue the Rolex Date watch now also features the same quick date change ability, but resides in a smaller case than the Datejust (34mm compared to 36mm.)
Over the years, the Datejust watch has continued to compete with alternative technologies and (in the words of Rolex) “the vagaries of fashionâ€, remaining at the forefront of premium brand sales. Part of this success can be attributed to the many forms and guises that this versatile watch can assume. Across the Datejust, Royal Black, Turn-O-Graph Special Edition and Ladies Datejust family there are over 300 dial variations. There are multiple choices for Bezels, Straps, Bracelets, case sizes and the inclusion of Diamonds and other Precious Gems. As you would expect, these watches are available in Rolex Gold (Yellow, White and Rose) as well as 904L steel. (As a point of interest, Rolex are so proud of their steel, they treat it as if it were a precious metal.) With such a broad selection available, the purchaser can literally customise their order to their exact tastes.
So what does the new range have to add to this legacy? The Datejust II. This watch is made from what Rolex term ‘Rolesor’ which means a bi colour combination of steel and gold – meaning that the entire range features fluted bezels. The Datejust II is also a larger watch than its predecessor with a case size of 41mm (compared to the Datejust 36mm,) and is available on the Oyster Bracelet.
Also we have the new Rolex Datejust 36mm. This watch is also a larger version than the 26-31mm watches we have seen before and features the same ‘Rolesor’ combination of 904L steel and Rolex Gold. The bezel features a full circle of individually cut brilliant diamonds and the dial comes in four distinctive and colourful shades. Perhaps the most striking feature of the dial is its embellishment with a flower & star motif; a departure from traditional designs and a further move of artistic expression as seen in previous ‘Special Edition’ releases.
New and interesting designs include the Royal Pink and the Datejust Everose. The Royal Pink emulating the Royal Black (116189 / 116199) with a dial set with waves of diamonds and a bezel of baguette cut diamonds. The case is made of Rose Gold and the leather & rubber strap is available with or without diamonds inlaid. The Datejust Everose comes complete with a Diamond Bezel, Mother of Pearl Dial, Rose Gold Case and a White Leather Strap.
The majority of these new watches (Datejust II / Ladies Datejust 36mm / Datejust Everose & Royal Pink) won’t become available for public sale until late October 2009, and demand is likely to be high enough to outstrip supply. We already have orders placed for these great new watches (only a few days after their release,) should you wish to be added to our waiting list then please email [email protected] and specify which models you would like to order.
Rolex Datejust watches are available with the following materials and designs:
Case Size:
Ladies 26mm to 36mm
Mens 36mm to 41mm
Case / Bracelet Metals:
Steel, Steel and Gold, Steel and White Gold, Steel and Rose Gold
Gold, White Gold, Rose Gold, Tridor (yellow/white/rose combination,) Diamond Set.
Dials:
Plain, Gold (yellow, white, rose,) Mother of Pearl, Diamond – Arabic, Batton, Dot, Roman – There are hundreds of options.
Bezels:
Domed, Fluted, Diamond Set Fluted, Diamond, Diamond and Sapphire/Ruby
Bracelet Designs / Straps:
Oyster, Jubilee, President, Diamond Set, Leather (Black, Brown, Tan, Orange, Blue, Grey,) Leather and Rubber, Leather and Rubber Diamond Set.
The following model numbers are available in the Rolex Oyster Perpetual Datejust range:
116200, 116234, 116201, 116231, 116203, 116233 ,116208, 116238, 116138, 116188, 116139, 116189, 178240, 178274, 178241, 178271, 178243, 178273, 178313, 178248, 178278, 178298, 178238, 178288, 178158, 178279, 178239, 178159, 178245, 178245, 178275, KARAT, 178246, 178296, 178286, 81208, 81318, 81308 BRIL, 81158, 81358, 81338, 81209, 81319, 81339, 116261, 116264, 116263, 179160, 179174, 179161, 179171, 179163, 179173, 179313, 179168, 179298, 179178, 179238, 179138, 179158, 179368, 179458, 179179, 179239, 179159, KARAT, 179369, 179459, 179165, 179175, 179166, 179296, 179136, 80298, 80299, 80308, TRIDOR, PEARLMASTER, 80309, BRIL, RUBI, SAPH, SACI, 80318, 80319, 80339.