Rolex is widely recognised as the world’s most famous luxury watch brand. The prestige of owning a Rolex watch is second to none. Yet many are unaware that, through Rolex’ associations with sportsmen and women, celebrities and performers, the company not only gains endorsement from those at the top of their professions, but supports them to achieve bigger and greater things. The brand also sponsors many prestigious sporting events, often providing official time-keeping solutions.
In the tennis world the Grand Slam tournaments are key to the success and world ranking of the very best players. Rolex became the official timekeeper of the world famous Wimbledon Championships in 1979 and the unmistakeable golden crown can be seen on every court annually. One of the world’s greatest tennis players, Roger Federer, proudly wears a Rolex Datejust watch, in the good company of world number ones Justine Henin and Caroline Wozniacki.
On the golf calendar Rolex have, this year sponsored the PGA Championship, the US Open and the Evian Masters where spectators and players are treated to views of the Swiss Alps. Rolex’ association with golf began in 1967 and has grown with mutual respect for tradition and excellence.
Rolex supports events and athletes in the exclusive sports of equestrianism, yachting and skiing, reaching a wide audience of both sportspeople and followers of the sports. The UK’s Zara Phillips is one athlete at the top of her sport who proudly wears a timepiece from the selection of elegant Ladies Rolex Watches. Just one of the other famous sportswomen to wear a Rolex watch is the USA’s Lyndsey Vonn, watched by millions across the globe winning the gold medal in the ladies downhill at the 2010 Winter Olympics in Whistler, Canada.
Performance, prestige and pride are synonymous with the Rolex name and perfectly represented by the world’s best in many sporting fields.