TAG Heuer has always had a reputation for being something of a wild-child in the world of horology. It’s an image the Swiss watch-makers have carefully cultivated: their pieces aren’t simply sophisticated, but creative; a legacy that’s as innovative as it is artistic. This is what TAG Heuer thrives on – creating an impact.
Their latest bid for publicity certainly maintained their current image as accurate yet edgy master-crafters – just as professional as they are rebellious. To celebrate their new partnership with brand ambassador Cara Delevingne, they collaborated with Megan Hess, the world-famous fashion illustrator.
Hess was challenged to complete a giant portrait of the super-model in just a few hours, right outside of TAG Heuer’s Sydney boutique. With the emphasis on the marketing slogan, ‘Don’t crack under pressure,’ the artist certainly stepped up to the plate – creating a larger-than-life Cara which will be given to a competition winner.
TAG Heuer have described Delevingne as ‘the most disruptive “It Girl” of the moment’, perfectly embracing that wild side which fits so neatly with the brand itself. No surprise then, that the watch-maker has also created the TAG Heuer Carrera Cara Delevingne Special Edition timepiece. It’s a watch that’s sure to cause as much of an impact as Cara herself: a stark black piece, from the dial to the calf leather strap, with a modern elegance to it thanks to the daring rebelliousness of its rose-gold indexes striking out against the darkness. This timepiece is also available with a diamond-studded bezel, adding a touch of super-model glamour to the proceedings.
On the reverse, the rear of the case is emblazoned with the lion’s head, which only further embraces that infamous TAG Heuer attitude. In addition, this particular animal has been chosen to increase the piece’s connection to the British-born super model, who was born under the star sign of Leo. This certainly isn’t where those stylish additions end, however, as the aged calf leather strap, with tone-on-tone stitching, also bears the mark of Cara; her stylish signature.
There is, perhaps, no better way to draw attention to TAG Heuer’s revolutionary ethos than by marrying the brand to the world of cutting-edge fashion. The allure of the timepiece is as stunning as the ambassador who inspired its design, and sure to catch the eye much like Megan Hess’ illustrated portrait of Miss Delevingne.
If you’re considering purchasing avant-garde TAG Heuer watches that appeal to your ‘disruptive’ side, rest assured, we at Banks Lyon stock a whole range, including the TAG Heuer Carrera watch collection for both ladies and gents, available from 0% finance. Should you need personal assistance for your individual requirements, please don’t hesitate to contact us on 01524 38 48 58 and our professional, friendly staff will be delighted to help.
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