Banks Lyon Attends BaselWorld 2018

Baswelworld 2018

Six days of innovation, creativity, and some of the world’s most unforgettable pieces of jewellery and watches; BaselWorld.

The team here at Banks Lyon have recently returned from this elite and prestigious event; taking time away from our stores in Lancaster and Kendal to travel to beautiful Basel in Switzerland. We explored the world’s leading watch exhibition and had the pleasure of discovering some innovative designs and styles.

The annual event, held during the spring, is a platform for enthusiasts from far and wide to showcase designs, brands, memorable timepieces, jewellery collections and much more, all while clinking a glass and socialising with like-minded individuals. It is by far one of the most important and significant showcase events each year for many.

With over 1500 exhibitors and thousands upon thousands of unique and stunning pieces, this event is the ultimate occasion to seek out remarkable craftsmanship and design. It’s fair to say our experience was one to remember.

Trends Emerging

Colour is making its way back into the world of jewellery and watches. Throughout the entire exhibition, there was an obvious shift into displays of coloured diamonds, including vibrant pinks, blues, and stunning yellow shades. Sapphire was also extremely prominent.

Within the Watch World area, it was a major feature that various brands are bringing more yellow gold and bi-colour pieces, which certainly drew attention; in particular the Omega Aqua Terra ranges.

The new steel and gold SeaMaster 300mm with the Omega’s fabulous Master Co-Axial movement is also putting a colour-spotlight on their pieces with a more adventurous and colourful take.

Stand-Out Pieces

Only the finest and most striking pieces are seen at the showcase. From million-pound diamond-encrusted watches to twenty-five million dollar natural 10-carat intense pink diamonds. There were many stand-out pieces which drew the attention of Banks Lyon, but in particular, the new Breitling Navitimer 8 is an exquisite timepiece; notably an important addition to the Breitling Navitimer family.

The new collection of watch creations by Gucci are simply outstanding too, following in perfect transition from the well-known and much-loved fashion theme and colours. Gucci has always been known for their unique colour schemes and exceptional take on designs – with the new additions following suit.

Messika diamond jewellery never fails to excite the crowds of jewellery lovers and businesses, and their new ‘skinny’ collection has its very own spotlight, with its sheer elegance and beauty shining through every piece. The pieces are also affordable, making them an extremely popular item.

One of our favourite pieces from the event was the new Hublot Classic Fusion 38mm Titanium Diamond Bezel Classic Fusion watches,with the option of a sunray blue or pink dial. This bursting theme of colour creates a stunning addition to the Hublot brand.

For jewellery, our favourite would have to be the new Marco Bicego ‘Africa’ gem set jewellery set with natural coloured stones in 18-carat yellow gold. The elegance of the piece shone just as much as the mesmerising colours.

Inspiration and Highlights

The atmosphere of the event is always one to remember. The passion shines through in the art that is displayed, not to mention the constant excitement surrounding the event as a whole. It has to be said that the event has evolved over the years, adapting to the advances in social media and technology. The new model displays are often revealed over social media and some brands may reveal snippets the night before.

No matter how many times we visit this fantastic event, we always get excited about the new products coming through; the limited editions, new ideas and constantly evolving trends.

From Basel to Lancaster and Kendal

There are many brands we stock here at Banks Lyon that were spotted amongst the sea of magnificent pieces; from the Fope 18ct gold bracelets to the Messika Skinny collection. There was a wider introduction of gold into the Omega SeaMaster range, as well as the fabulous Orlinski Hublot limited edition pieces.

TAG-Heuer was a main player in the event, their display was very prominently positioned at the entrance facing the Hublot stand and welcomed excited visitors to see new and more traditional products.  Along the main aisle, Omega and Swatch dominated the main hall.

Talking Points: Breitling

There is currently a lot of discussion surrounding Georges Kern and the new direction he is taking with Breitling. Since becoming CEO of the brand, he has given further buzz to the already loved brand. It’s an exciting time for Breitling, which was obvious throughout the exhibition. In just the first few months in his position, what he has achieved is fascinating; Banks Lyon shares the enthusiasm and excitement surrounding the new route the brand is taking.

The Importance of Basel Watch World

Having attended BaselWorld for some thirty-five years, it initially began as a one-day visit; the event now stretches over several days and as the business grows with the team, we endeavour to give the team the opportunity to experience the world that is BaselWorld. It is an opportunity for us, as a multi-brand stockist to see the majority of brands in one single location, rather than travelling to London or Switzerland to see every one individually.

Within the industry alone, this event is important for many businesses and brands to showcase the very latest trends and innovative ideas. Although the Richemont Group, Cartier and IWC brands have moved away from Basel some years ago and now hold their own annual events in Geneva in January, the exhibition still holds great value for others.

Banks Lyon pride ourselves on providing a customer-focused high-quality service alongside some of the finest watches and pieces of jewellery. We travel far and wide, so you can benefit from some of the world’s most fabulous pieces; which are available in our Lancaster and Kendal stores.

You can see more of the items we saw at BaselWorld on our Instagram account, and if you would like further information, feel free to visit us in store or call on 01524 38 10 20.