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September 13th, 2013

Bremont Expansion Continues Into Asia

The success of Bremont’s official flagship store in London has led to the unveiling of the luxury watch brand’s inaugural overseas boutique. Situated on the Lyndhurst Terrace in Hong Kong, the 2000 square foot boutique is intended to create a vehicle to help to increase Bremont’s growing influence in Asia. Bremont has already enjoyed a prominent level of success in recent years, being recognised at the ‘Best British Emerging Luxury Brand’ in 2008, before going on to attain the ‘Best Breakthrough Brand’ in 2012. Even more recently, this proudly British manufacturer of luxury watches has been crowned as the ‘Watch Brand of 2013’; an extraordinary achievement for a company that has only existed since 2002.

The new Hong Kong boutique will be ordered according to a layout that is similar to Bremont’s London store; an establishment that has recently added a ‘UK Retail Store of the Year’ award to Bremont’s already glittering selection of accolades. Bremont watches were famously brought into being by the brothers Nick and Giles English, and both men have expressed their enthusiasm for the new developments in Hong Kong. The success of the Bremont store in London was undoubtedly the instigator behind this expansion, and Giles English has stated his hopes that the Hong Kong outlet will greatly assist Bremont to convey their unique ethos across a more widespread market. Nick English has added his support to the company decision to create a fresh space in Hong Kong away from the established shopping centres, stressing the need to extend the same sort of horological enthusiasm and club events that are available in the London flagship venue.

The principles of durability, legibility and precision have proved instrumental in helping Bremont re-establish the British watch making industry as a leading global industry. Bremont limited edition watches have proved to be especially popular, and the brand name has also proved particularly willing to build upon their past successes with each new release. The recently launched Bremont Supermarine 2000 is an ideal indicator of this, adapting the previously successful Supermarine 500 to create a fresh incarnation that can withstand water pressures at an astonishing 2000 metres. It is this commitment to relatively specialised markets, such as the military and diving audiences, that has helped to cement Bremont’s popularity as a provider of truly appealing status symbols.

With Bremont continuing to create headlines in the watchmaking industry, the popularity of their luxury wristwatches shows no signs of diminishing. Here at Banks Lyon we supply a wide range of timepieces that are manufactured by Bremont, and we are constantly updating our stock to incorporate all of the latest designs from this exciting brand name. To keep up to date with the most recent Bremont releases, as well as all of the latest news and events at Banks Lyon, be sure to visit our dedicated Facebook and Twitter pages.

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