Celebrating the Arrival of IWC with a Beautiful Soirée


IWC is well-known for being one of the most admired luxury watch brands in the entire world. Rich with a fantastic heritage and history, and possessing a real will to innovate, it is not surprising that ownership of an IWC Schaffhausen watch is synonymous with prestige.

And becoming the largest stockist of IWC watches between Glasgow and Manchester is no small feat either.

Banks Lyon is proud to be one of only a few stockists of a brand that commands respect in the horology world and is beloved by watch aficionados everywhere.

The best way to officially celebrate such an achievement? With an evening at our Lancaster store, spent in great company and surrounded by the craftsmanship, luxury and elegance of IWC timepieces.

Why IWC Watches?

We have a long, proud tradition of offering timepieces created by horology elite, and few are as esteemed and prominent as IWC.

Perfectly balancing tradition with bold innovation, IWC has distinguished itself for its extraordinary quality, attention to detail, timeless aesthetics and superb technology.

Innovation is at the forefront of everything IWC does.

From the moment its story began in 1868 with American watchmaker Florentine Ariosto Jones to now, the precise engineering and spirit of entrepreneurship that built the brand we know today continues to be reflected in IWC’s modern timepieces.

The brand’s desire to stand apart from others is also showcased by its choice of location – contrary to its Swiss counterparts, IWC is the only Swiss watch manufacturing company based in Eastern Switzerland instead of Western.

IWC is also the brand of choice for many high-profile ambassadors and global stars, such as Bradley Cooper, Lewis Hamilton and James Marsden. After all, with so many product families with different overall themes, these timepieces are appealing to people with varying preferences and lifestyles.

Banks Lyon IWC Launch Event

Heritage is equally important to Banks Lyon; with 130 years of retailing, we continue to expand and grow. The IWC launch event is proof of this. We always aim to offer our customers the highest-quality luxury jewellery and watch brands, including the world-renowned and distinguished IWC.

On June 14th, we hosted our customers in a great evening of celebration at our flagship Lancaster store, as we rejoiced the official launch of the IWC brand at Banks Lyon.

We had been looking forward to this evening for a long time and were truly delighted at how well it went – and happy that our guests agree!

Such a prestigious brand deserved no less than a faultless evening. The perfect soirée, for us, is overflowing with delicious canapés and champagne, so there could be no other way to celebrate such a momentous occasion than by accompanying the sophisticated IWC timepieces with delicious food and libation.

And to officially launch IWC Schaffhausen in style, we offered our guests the opportunity to try on the brand’s watches and see for themselves what makes them so special and treasured. While a picture can, indeed, be worth a thousand words, nothing beats such an experience. The best way to enjoy the exquisite craftsmanship and precision that goes into each piece, then, was for our guests to place them on their wrists and admire their stunning details up close.

The night didn’t end here. Alongside IWC, we also offered the chance for our guests to try on some of the lovely jewellery we stock, such as Georg Jensen and Shaun Leane. This allowed them to experiment with jewellery they may not have tried before and to appreciate how beautiful a piece can rest on their skin – the perfect addition to the elegant and stylish IWC watches on their wrists!

We couldn’t have asked for a better evening, especially as we had the opportunity to share our passion for IWC Schaffhausen with fans of the brand. IWC watches are many aficionado’s dreams and we are delighted to be able to offer such an exciting opportunity to our wonderful customers.

Contact us at any time to learn more about the IWC timepieces we stock at our Lancaster (01524 38 10 20) and Kendal (01539 73 03 00) stores or follow us on Facebook, Twitter and Instagram to stay on top of our recent arrivals.