History of Tissot
Tissot was created in 1853 by Charles-Félicien Tissot, a fitter of gold cases, and Charles-Émile Tissot, his son, in the Swiss city of Le Locle (which is situated in the Jura Mountain range). The brand’s initial focus was very much on pocket watches, luxurious pendant watches and complication watches, mainly destined for the United States market.
In its first year, the company delivered between 1,100 and 1,200 watches to the region around the city and, by 1858, Charles-Émile was in Russia selling Tissot Savonnette pocket watches across the Russian Empire. In 1930, Tissot merged with Omega and has been a subsidiary of The Swatch Group since 1983. Tissot’s first partnership as an official timekeeper was in 1938 during a number of ski races in Villars-sur-Ollon, near the Jura Mountains.