Earlier in the year, the luxury watch-making titan Rolex was named as the premier consumer brand within the UK. The list was compiled by Superbrands, an organisation that serves as an independent arbiter for branding, and also included technological giants Apple and Microsoft in second and third positions. Rolex became the first brand name for six years to retain the first position spot for two consecutive years, with Rolex watches clearly remaining a strong favourite within many consumer audiences despite stiff competition.
Following this success, Banks Lyon is pleased to congratulate Rolex on also being named as the third coolest brand in the UK. The CoolBrands initiative has compiled this list on a yearly basis since 2001, making use of a substantial sample of the British public and a professional judging panel, and Rolex represented the only horological brand name to be present within the 2013 list. There was a noticeable leaning away from ‘everyday’ brands and towards luxury brands in this year’s list, with Aston Martin also climbing up to the number two position.
Rolex is the single largest luxury watch brand in the world, producing approximately 2,000 prestigious timepieces on a daily basis. The company began life as Wilsdorf and Davis in London 1905, and was only registered under the ‘Rolex’ trademark after trading for three years. The name was reputedly selected to be easily pronounceable in any language, neat enough to fit onto a watch dial, and was also thought to possess a pleasing onomatopoeic quality reminiscent of the sound of a watch being wound. Since its creation, the Rolex brand name has brought forth some of the most innovative developments in the world of luxury wristwatches, including the first waterproof timepieces and the earliest wristwatches that were capable of automatically altering the day displayed on the dial.
Rolex have continued to uphold their strong traditions of elegance and watch-making excellence into the present day, and even after more than a century of trading they are still creating headlines among luxury watch connoisseurs. The latest member of the Rolex Daytona family, the Cosmograph, has proved especially popular in recent months since it’s unveiling at the BaselWorld 2013 event, as the 50th anniversary edition of this iconic wristwatch is being offered entirely in 950 platinum. Rolex are also singularly capable of moving with the times, as their limited distribution of magazines that detailed this stunning new timepiece has now been made available on the Apple App Store to be accessed by iPad users.
At Banks Lyon we are proud to be one of only 4 official Rolex retailers within Lancashire; a privileged status that permitted us to display some of the most astounding innovations in the world of luxury watches at our singular Rolex event last week. We stock a huge range of luxurious Rolex watches within our Lancaster store, and have done so since an original agreement conducted in 1986. As an authorised stockist, you can purchase any Rolex timepiece directly from us, and do so with complete confidence. Please do not delay to call us on 01524 38 48 58 if you require any further information.
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