TAG Heuer Connected: The Premier League Partnership

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The Premier League Partnership

Regulars to the Banks Lyon blog will be no stranger to of our love of the TAG Heuer Connected. As a revolutionary Smartwatch, this timepiece has all the style of its analogue brothers, with the digital dexterity that one associates with a brand new smartphone. But don’t just take our word for it; our recent interview with a CEO highlights just how such a marvellous innovation in the horological community can actually have incredibly positive and practical part to play in your everyday life.

It’s this versatility and adaptability that makes this time keeper the perfect choice for football. Every second counts; as such, you need to be able to have confidence that your timepiece is able to deliver, game after game, season after season. TAG Heuer Connected’s reliability makes this stunning timepiece the obvious partner for the Premier League.

With the increasing levels of finance dedicated to the game, football has never been more lucrative. As such, any error or judgement, any oversight or any inaccuracy is going to be scrutinised. So when TAG Heuer were announced as the official timekeeper to the Premier League in April, there were few who were surprised.

With a new three-year sponsorship deal, TAG Heuer have cemented their place in horological history, representing the, often dubbed, greatest league in the world. But it’s not just the referees that get to enjoy the Premier League’s union with the Swiss watch manufacturer, fans of the Premier League can update their very own TAG Heuer Connected with the specially designed, exclusive Premier League watch dial.

However, it’s not all bells and referee-whistles; with great app power comes greater timekeeping ability. TAG Heuer created an exclusive referee app for the 2016/17 season, and was designed in partnership with the Premier League’s referees. To ensure that the watch was up to the job of keeping track of the world’s fastest paced football league, it was of paramount importance to work close with the top officials from the division.

Referee iamge

The Premier League’s referees are among some of the most scrutinised in sport, so simplicity with its practicality was absolutely essential. Equally, with the fantastic array of features that the TAG Heuer Connected boasts, while improbable it wouldn’t have been impossible to image that, in the height of the game, the referee accidentally clicks on to his Whatsapp or switches the face to his downloaded CR7 watch dial; as such, TAG Heuer wanted to make sure that they worked closely with officials to make sure that it was game ready and safe from such embarrassing incidents.

As part of their Premier League sponsorship deal TAG Heuer also have the honour of adorning the substitution and extra-time announcement boards that you get to see week in week out in the Premier League.

But it’s not just referees and officials who are experiencing the benefit of TAG Heuer’s expertise… Manchester United unveiled their partnership with TAG Heuer back in July, who were announced as new Official Timekeeper and Global Partner. The Man United / TAG Heuer partnership sees the union of two of the world’s most famous brands, elite in their field, showing the dedication to quality, precision and success of each.


A video posted by TAG Heuer (@tagheuer) on

It’s imperative to be able to trust your timekeeper, particularly in such a widely witnessed arena. The partnership between TAG Heuer, the Premier League and the Premier League’s most decorated club, are indicative of the prestigious nature of this watch brand, and we’re sure are an indication of further exciting partnerships in the future.