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The Superb TAG Heuer Formula 1 Collection

TAG Heuer News & Releases

TAG Heuer were founded in 1860 by Edouard Heuer and are known for manufacturing innovative watches and fashion accessories that push boundaries and revolutionise design. The Swiss luxury brand aims to, in its words, ‘reinvent the wheel, everytime you can’ – this means transforming raw materials into stunning watches that stand out in the horological world.

TAG Heuer watches are characterised by their precision, innovation, quality and heritage. By thinking outside the box, the brand has been able to create forward-thinking timepieces and collections that combine performance with unrivalled engineering.

One of these collections is the Formula 1 range, which we’re proud to stock here at Banks Lyon.

TAG Heuer and Formula 1: A Thrilling Partnership

The watchmaker is the Official Timekeeper, Official Watch and Team Performance Partner of Formula One’s team Aston Martin Red Bull Racing, another brand that believes in performance and defiance of convention. This partnership has led to the creation of stunning watches beloved by many sports aficionados.

Both Aston Martin Red Bull Racing and TAG Heuer believe in approaching sport and performance in an unconventional way, making the two a match made in heaven (and ideal for the racetrack). The TAG Heuer branding can be found on driver’s helmets, gloves, suits, uniforms and, of course, on the cars themselves. The watchmaker also supplies the racing team with watches exclusive to them.

The watchmaker has a long-running relationship with Formula 1 but has an automotive heritage of their own as well, as TAG Heuer developed the first automobile dashboard clock in 1911. TAG Heuer’s connection to motorsports gives them a deep understanding of this sport and allows them to appreciate the passion felt by all who live life in the fast lane.

It also allows them to design and produce watches capable of meeting – and excelling at – all the demanding requirements of the motorsports world.

The TAG Heuer Formula 1 Collection

Perfectly embodying the brand’s motto of ‘Don’t Crack Under Pressure’, the TAG Heuer Formula 1 watches are designed for a high-speed life, whether on or off the racetrack. The ground-breaking technology used by the Swiss watchmaker is inspired by the extreme performance of Formula 1 teams; the timepieces in the collection are also a favourite of champion drivers across the globe, who wear them with pride everywhere they go.

The pieces in the collection are considered by TAG Heuer to be ‘the casual sports watch for a fast-paced life’ and have been developed to perfectly combine design and functionality. Passion and excellence meet innovation and excitement in this range, allowing for the creation of watches such as the special edition Red Bull model or the TAG Heuer Formula 1 Calibre 5 watch. TAG Heuer have also produced watches for ladies, which are designed to showcase laidback glamour and use an advanced ceramic material – this makes them stylish, durable and comfortable.

The watches boast high-performance features as well, including an easy-grip screw-in crown and luminescent hands and materials. A collection that is perfect for those who live an adventurous life and need a watch that can keep up with it.

Formula 1 and Max Verstappen

TAG Heuer’s focus is on designing and manufacturing innovative, cutting-edge watches that are unmatched in precision and performance. For this reason, there could be no better choice to inspire their new Formula 1 piece than racing prodigy Max Verstappen, who shares similar values.

Max Verstappen is a Belgian-Dutch racing driver who competes under the Dutch flag in the Red Bull Racing team. He began karting when he was only 4 and a half years old and, by the time he was 17 years old, he became the youngest driver to ever compete in Formula 1. He had his debut race for Red Bull Racing when he was 18, becoming the youngest-ever winner of a Grand Prix.

Verstappen comes from a family heavily associated with motorsports: his father is a former Formula 1 driver, his mother competed in karting and his uncle competed in endurance racing and is, currently, a NASCAR Whelen Euro Series driver.

TAG Heuer were inspired by the talented Verstappen and his audacious, adventurous spirit to create the stunning Formula 1 Max Verstappen Special Edition watch.

This model was designed with input from the racer himself who said, at a launch event in Amsterdam, that “the watch is very sporty, with nice racing colours in black and red. The red was inspired by the Senna version, which I personally like very much. Also, the bracelet reminds me of the bracelet I received from TAG Heuer after my first Grand Prix win. I think, overall, it’s a very cool watch – exactly what I wanted it to be!”

TAG Heuer Formula 1 Max Verstappen Special Edition Watch

Limited to only 1,300 pieces, the TAG Heuer Formula 1 Max Verstappen Special Edition watch is a fitting choice for thrill-seekers. The black dial features red-lacquered hour and minute hands with white Super-LumiNova, just like the black gold-plated hour markers. The screw-down caseback comes with a special Aston Martin Red Bull Racing engraving, a gorgeous detail that takes the watch to another level.

Both the quartz movement and the chronograph complication are perfect for those looking for precision and accuracy no matter where they are, be it the office, an evening party or a sports event. This stylish and sporty model comes with a tachymeter bezel and is marked with the pilot’s racing number ‘33’; it also displays the colours of the Dutch flag on the right side of the dial.

The new revolutionary ceramic material developed by TAG Heuer especially for the Formula 1 collection ensures each model is tough enough for the pros but comfortable enough for everyday use as well. The water resistance of up to 200 metres, the scratch-resistance sapphire crystal and the stainless steel of the 43mm case and the bracelet are superb finishing touches that ensure the watch never ‘cracks under pressure’.

TAG Heuer manufactures pieces that are reliable, precise and innovative, and the Formula 1 Max Verstappen Special Edition model is no exception. You can see it for yourself at our Lancaster or Kendal stores or, alternatively, browse our website or let us know if you’re interested in our other TAG Heuer watches.