TAG Heuer and Formula 1: A Thrilling Partnership
The watchmaker is the Official Timekeeper, Official Watch and Team Performance Partner of Formula One’s team Aston Martin Red Bull Racing, another brand that believes in performance and defiance of convention. This partnership has led to the creation of stunning watches beloved by many sports aficionados.
Both Aston Martin Red Bull Racing and TAG Heuer believe in approaching sport and performance in an unconventional way, making the two a match made in heaven (and ideal for the racetrack). The TAG Heuer branding can be found on driver’s helmets, gloves, suits, uniforms and, of course, on the cars themselves. The watchmaker also supplies the racing team with watches exclusive to them.
The watchmaker has a long-running relationship with Formula 1 but has an automotive heritage of their own as well, as TAG Heuer developed the first automobile dashboard clock in 1911. TAG Heuer’s connection to motorsports gives them a deep understanding of this sport and allows them to appreciate the passion felt by all who live life in the fast lane.
It also allows them to design and produce watches capable of meeting – and excelling at – all the demanding requirements of the motorsports world.