TAG Heuer has been producing countless Swiss Avant – Garde timepieces since 1860. The history of this brand is truly exceptional, when buying a TAG Heuer, you buy into a piece of history.
The outstanding Formula 1 collection is a true tribute to the TAG Heuer brand. Constructed using advanced technology and inspired by the extreme performance of the McLaren Formula 1 team. The TAG Heuer collection is a collection for champions. Great British Formula 1 driver, Lewis Hamilton lives for the thrill and excitement endured during his high powered circuits. Perfection is what champions like Lewis Hamilton expect in performance and this is why he chooses TAG Heuer is his brand of choice.
The TAG Heuer Formula 1 Grande Date uses quartz movement technology, which is powered by a battery. The collection uses a regulator that is quartz crystal, which is fundamental when achieving time precision. To ensure that perfect precision is met, an electrical current causes the crystal to vibrate consistently and at a very high frequency, guaranteeing a reliable and accurate movement. The collection has also been recognised as having excellent resistance to shocks and magnetic fields.
The F1 collection exhibits high performance and dynamic styling for both males and females. It featured prominently in fashion weeks throughout the world and has been pictured on great style icons due to its unprecedented design and effortless qualities of transforming an ensemble for high profile events.
TAG Heuer’s success for producing high quality products is a result of content assessment for each of the components that are used to manufacture the watch. Their dedication in design and execution, will guarantee TAG Heuer keeps on producing outstanding timepieces.

