February 13th, 2012

An Icon of the Past and Present

Tag Heuer made a serious statement in 1969 when they released the original Monaco, the first chronograph to feature a square case. This has become a slightly more mainstream design in recent years but it is this beautiful square case that has become one of the most instantly recognisable and iconic features of many Tag Heuer watches.

A few years ago, the retro look of vintage mechanical watches came rapidly back into fashion as many fine watch-making brands started releasing models reminiscent of their old style but with the precision and power of modern horological techniques and advances in technology. The original Monaco was a major flagship for Tag Heuer and its modern re-edition has become the same distinctive status symbol that it once was.

Popularised in the film Le Mans in 1971, the Monaco was worn on the wrist of the lead character during the film’s gruelling 24 hour endurance race. Grand prix and Steve McQueen would become synonymous with this particular model and Tag Heuer used various stills from the movie to promote the watch for years to come. This is a fitting relationship because the Le Mans competition is, at its essence, all about good timing and reliability under trying conditions as well as sophisticated mechanical engineering.

The Tag Heuer Monaco captures the essential style of the original that made it so well-loved. But the new movement gives the Monaco a significant boost of extra power and this model has a power reserve of 48 hours.

The very materials used to design the watch itself are of extremely high quality. The case is made of polished and fine brushed steel and a scratch resistant sapphire crystal so hard that only a diamond can scratch it. The silver face is highlighted by orange and black detail on the hands and the hour indicators with the whole piece completed by the handsome black leather strap that accompanies it.

A design and a style that has been popular for nearly 40 years will continue to have incredible lasting value. Take the chance today to own this icon.

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