Rolex have taken the top spot for the first time as Britain's most wanted brand in the 2012 Consumer Superbrands best 20, standing ahead of the likes of Coca-Cola and Google.
Standing at the very top of the list is an important achievement for Rolex, showing the true value of the brand to Brits, and giving their watches their place as some of the most desirable products in Britain. Rolex knocked Mercedes-Benz off the number one spot and out-classed even the best known brands on the planet from Apple and BMW to Microsoft and Wedgwood.
The 2012 Consumer Superbrands Best 20 looks like:
- Rolex;
- Coca-Cola;
- Google;
- Mercedes-Benz;
- BBC;
- BMW;
- Duracell;
- Dulux;
- Jaguar;
- Royal Doulton;
- Wedgwood;
- Royal Albert Hall;
- John Lewis;
- Michelin;
- Hilton;
- Dyson;
- Marks & Spencer;
- Apple;
- Guinness;
- Bang & Olufsen.
From all at Banks Lyon, well done Rolex, it comes well deserved!