This month, the 68th Cannes Film Festival brought its usual fare of style and glamour to the French Riviera. One of the most widely respected celebrations of the film world saw independent filmmakers Joel and Ethan Coen sit on the judging panel – and who better to partner with the prestigious event than one of the most stylish watch and jewellery manufacturers, Chopard?
With their own emphasis on achieving excellence, it’s easy to see why Chopard would wish to attach themselves to a film festival that revels in paying homage to those in the industry who are similarly driven to creating the very pinnacle of cinema.
In fact, Chopard positions its relationship with cinema as an ‘amazing love story,’ and that’s evident in its dazzling promotional tie-in. To celebrate the gala event’s 68th birthday, Chopard dedicated themselves to releasing no fewer than 68 one-of-a-kind high jewellery pieces, which truly do showcase just how talented their very own experts are when it comes to creating show-stopping pieces.
As film aficionados will be aware, the most prized award to be won at the Cannes Film Festival is the Palme d’Or (literally The Golden Palm) given to the best film of the week-and-a-half long event. This year’s winner, Dheepan, is a prime example of the festival’s penchant for serious film-making at its finest; a story about a jaded Sri Lankan soldier building a new life with a young woman and a little girl while posing as a family.
However some may not know that this, the Holy Grail of Cannes, was re-designed in 1998 by Chopard themselves after the festival’s President, Pierre Viot, became terribly enamoured by the sheer passion and creativity of the Swiss company. Crafted in gold, the Palme D’Or award has been given to many a famous name in the film world, including David Lynch, Terrence Malik, Michael Moore, Ken Loach, and even this year’s judges, the Coen brothers , for their 1991 cult classic Barton Fink.
In addition to designing the Palme D’Or, Chopard always plays another role, further strengthening their ties to the Cannes Film Festival. It comes in the form of the Trophee Chopard, which has been a key part of the occasion for 15 years. Its purpose is to highlight the best up-and-coming actors and actresses; those who are sure to make an impact on the world of cinema as their careers flourish and success comes their way. This year’s well-deserved winners were Lola Kirke, for her role in Gone Girl, and English actor Jack O’Connell, whose breakout role came in the Angelina Jolie-directed Unbroken. Perhaps, though, the true crowning moment came when the winners were joined on-stage by previous award winners such as Marion Cotillard, Lea Seydoux and Jeremy Irvine.
There is, it’s undeniable, a timeless elegance to the entire festival in Cannes, from its beautiful attendees to its powerful films that truly speak to millions around the world. As an official partner, Chopard perfectly suits such an occasion as this. Should the mere thought of Chopard’s style whet your appetite, rest assured that we have an exotic array of Chopard watches and Chopard jewellery here at Banks Lyon. If you’re interested in owning a real piece of beauty, simply contact us on 01524 38 48 58 and our staff will be delighted to discuss your individual requirements.
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