Next week marks the start of Royal Ascot race meeting 2012, running from June the 19th for 5 days until the 23rd. The event is sponsored by Longines watches who are the official time keepers throughout the event. This year will be the 6th year that Longines have kept the time for the prestigious event, although the company has a much longer history in equestrian sports. The company sponsors many prestigious equestrian events all over the world, such as the Dubai World Cup, the Kentucky Derby amongst others.
Ascot racecourse gets over half a million visitors every year, with the prestigious Royal Ascot week getting approximately 300,000 visitors across the five days. Longines position as official time keeper for Royal Ascot solidifies their long heritage of precision time keeping and bolsters the brands position as manufacturers of quality and prestige.
Longines are the official time keepers at Royal Ascot
The total prize money on offer over the five days at the Royal Ascot meeting this year is £4.5million, with a total of 18 ‘group’ races (the term for the most prestigious race).
Longines watches are renowned for their quality and heritage and are taking this into the future with cutting edge technology in watch making. One of the most famous watches is the Longines Lindbergh which was designed for American pilot Charles Lindbergh, combining practicality with style to create a timeless design. The new editions of this model – available here at Banks Lyon – features the classic styling of the original with modern technology to ensure years of quality time keeping.