The award-winning Precision Movements advertising campaign consolidates Raymond Weil's image as a Brand committed to the arts. Displaying a fierce shape of professional dancers; the brand used this conceptual metaphor as a means of portraying the intense skill which is incorporated into the movements of the Raymond Weil Tradition watches. The campaign, which was shot by acclaimed photographer Lois Greenfield, portrays dancers in mid-air, symbolic of the ideology behind the campaign. Black and white images project a campaign full of modernity, art, creativity and attention to detail.
Raymond Weil has bridged the gap between today’s modern world and horological history by launching the tradition collection. The innovative new range embodies watch making heritage collaborated with contemporary chic. Through precise examination and highly sophisticated technology, Raymond Weil has continued to exceed the capabilities of highly reliable timepieces. Over the years the luxury brand has consistently delivered models which exude a particularly unique character. By combining the minds of the select team of watch makers who represent Raymond Weil, the brand has secured the continuing success of its wristwatches, year after year producing fresh, pioneering designs.
Raymond Weil watches have often been characterized as ‘ahead of their time’ the seamless designs combine futuristic influences with conventional features; this formula has given Raymond Weil an undeniable dominance within the watch industry. The luxury brand has always prided itself upon its uncompromised aestheticism; most models are derived from this ongoing theme to achieve perfection in a wristwatch.