What Makes Longines Watches Special?

Longines News & Releases

Longines is one of the most popular watch brands in the world. This shouldn’t come as a surprise, considering the brand has always created expertly engineered timepieces that combine tradition with performance and style.

The timeless aesthetic of Longines appeals to watch fans seeking sophistication, innovation and heritage. If you want to learn more about the Longines watches we stock here at Banks Lyon, speak to us, and our expert team will be happy to help you find that perfect timepiece.

Brief History of Longines

The watchmaker has perfected the art of blending elegance with sports. In fact, Longines has been the official timekeeper for sporting events like the French Open, the FIS Alpine Ski World Cup and the Commonwealth Games.

Founded in Saint-Imier by Auguste Agassiz, the Swiss brand remains committed to the values that led to its creation in the first place: sophistication, prestige, tradition and craftsmanship. Longines is also the world’s oldest registered watch brand, and its logo – which is instantly recognisable – has stayed the same since 1832.

Longines created its first chronograph, the 20H, in 1878, and in 1888, the company manufactured its first movement for a certified chronometer, the 21.59 calibre. The watchmaker has always made sure to develop increasingly more complex mechanisms that offered unrivalled precision, allowing wearers to wear Longines in their everyday lives, no matter where they are.

Image: Longines HydroConquest Automatic 41mm watch – available for £1,500 or from £22.50 per month at 0% finance.

The brand is known for its pioneering, innovative spirit and for always striving to be better. This means that by 1945, Longines had launched its first self-winding movement, the calibre 22A, and, in 1947, launched the 30CH, a hand-wound mechanical movement with a chronograph function.

In 1954, Longines created its first quartz clock and, in 1965, the company manufactured an electronic quartz movement for onboard chronometers, called the 800 calibre. Longines continued to innovate over time and has always stood apart for their focus on luxury, style and high-performance pieces for both ladies and gents.

In 1999, the brand adopted the motto of ‘Elegance is an Attitude’, which remains just as relevant today.

Image: Longines Flagship 26mm Automatic watch – available for £1,130 or from £16.95 at 0% finance at Banks Lyon.

Most Frequently Asked Questions About Longines

As official Longines stockists, we offer a vast range of watches capable of matching every lifestyle and personal taste. If you’re interested in learning more about this stunning brand, here are some of the most common questions we get asked:

Are Longines Watches Waterproof?

Considering Longines have a strong relationship with the world of sports, it’s not surprising that all of their models are water-resistant up to 30, 50, 100 or 300 metres, depending on the piece.

If you want a watch you can take with you on your explorations and adventures, then you should look at models like the Longines Spirit Automatic Chronograph 42mm watch (pictured) which is water-resistant up to 100 metres and can be purchased from Banks Lyon for £2,520 or from £37.80 per month at 0% finance.

Are Longines Watches Worth the Money?

One thing you may be considering is whether buying a Longines watch is a good investment – if so, we can help ease your mind. Longines watches hold their value for a very long time, so make sure to keep the original box and paperwork if you’d like to sell your watch later on.

Having the piece regularly serviced and maintained will also help the watch hold its value, so ensure this is done every 4 to 6 years to extend the lifespan of your Longines piece. Check out our watch servicing and repairs service to see how we can help.

Which Longines Watch to Buy?

This will depend on the timepiece you want, whether for yourself or as a gift for a special person in your life. Longines watches can be dressy, sporty, classic, and more, so you’re always getting the perfect piece for your lifestyle and preferences.

For instance, our Longines Sport watches are the right option for anyone looking for a piece that offers a high level of precision and performance – while looking stylish at the same time. The Longines Elegance watches are a blend of fashion and watchmaking, so they can easily complement any outfit choice; they allow you to make a statement, especially if you’re looking for a day-to-evening look.

Longines embody the spirit of tradition, heritage and innovation, so you can be sure to find a piece you’ll love.

Where are Longines Watches Made?

When we think of Swiss-made watches, we think of exquisite craftsmanship, world-renowned precision and high-quality materials, such as stainless steel, sapphire crystal or diamonds. Longines is no exception. They’re the only brand that never left their place of origin, so you can still find their watches being manufactured in St-Imier.

Image: Longines La Grande Classique Quartz watch – this piece can be purchased for £1,310 or from £19.65 per month at 0% finance.

Who Wears Longines Watches?

Beloved since 1832, Longines counts Regé-Jean Page, Kate Winslet and Simon Baker as some of its most famous ambassadors, but public figures and celebrities are not the only ones passionate about the brand.

World-renowned athletes, such as Jane Richard, Andre Agassi and Mikaela Shiffrin, also choose Longines over other watchmakers, whether due to its rich heritage, the beautiful aesthetic of its pieces and the stunning elegance that is, undeniably, Longines.

How to Tell if a Longines Watch is Real

You’ll know you’re buying a genuine Longines watch if you purchase it from an authorised retailer, such as Banks Lyon. We’ll provide you with the authentic watch paperwork, including the piece’s reference, our name and address, the serial number of the watch, and more.

Longines also engraves its watches’ serial numbers on the caseback or the movement, further proving its authenticity. Talk to us if you’d like to learn more about this.

Image: Longines Conquest V.H.P. 41mm watch – available for £1,090 or from £16.35 per month at 0% finance.

Banks Lyon and Longines

Longines is the first brand of choice for many watch enthusiasts, especially those seeking elegance, luxury and style. The Swiss watchmaker ensures a refined and sophisticated look to all its pieces, which translates to the wearer as well, whether you’re spending the day at the office, heading for an evening out or attending a special event.

The clean design of Longines watches, combined with their excellent craftsmanship, makes the brand incredibly sought-after by many worldwide. Visit our stores in Lancaster and Kendal to see these fantastic watches for yourself, to try them on and to ask us any questions you may have about them.