Price Matching on Watches & Jewellery
1860 marked the beginning of TAG Heuer watches, as they were founded by Edouard Heuer in Saint-Imier, Switzerland. In 1882, Heuer patented his first chronograph and, later, in 1887, moved to patent an ‘oscillating pinion’, which is still used by major watchmakers of mechanical chronographs today.
In 1962, TAG Heuer became the first Swiss watchmaker in space. John Glenn wore a TAG Heuer stopwatch as he piloted the Mercury Atlas 6 spacecraft on the first US manned space flight to orbit the earth. The reliability displayed by these watches gave the brand a global appeal which has continued to grow throughout the years.
Fast forward to today and over 150 years of Swiss excellence has brought forward timepieces that break the rules and push boundaries for everyday wear, and even the most demanding of situations. With an unparalleled precision that never compromises, functionality meets fashion with TAG Heuer watches.
Some of this brand's most famed collections are inspired by racing, such as the TAG Heuer Formula 1 collection and the TAG Heuer Monaco, which led to the iconic Steve McQueen becoming an ambassador for the collection, giving the brand a significant push on its rise to fame. With scratch-resistant features in the form of sapphire crystal, treated several times with anti-reflective properties, it's no wonder these watches are often the choice of many leading sportsmen from around the world, with ambassadors including the likes of Muhammed Ali and Cristiano Ronaldo.
The Tag Heuer watches also come with security clasps, fine brushing for elegant finishing and automatic movement producing a reserve of between 42 and 48 hours, even in the smaller ladies’ versions, so you can rest assured that any TAG Heuer watch you purchase will stand the test of time.
Not one to leave an innovative opportunity unexplored, each one of the 300 product projects TAG Heuer watches runs each year has the same underlying concept – to reinvent the most basic of watchmaking principles: energy, transmission and regulation. Collections such as the TAG Heuer Aquaracer and TAG Heuer Link are put through their paces at water depths of 200-500m, with compression stress tests, 16,000 shocks and freefalling tests carried out on each timepiece that is sent to market. The rigorously tested these watches of today boast an exceptional durability to ensure that timepieces of the finest quality make it on to your wrist.
Along with the extremely rigorous tests carried out to ensure that each timepiece is able to withstand a whole host of harsh environments, TAG Heuer watches also undergo other tests to verify they are ready for everyday wear. These additional tests carried out by professionals include 14 days of non-stop sweat, watches being exposed to pressure cookers style environments, as well as submarine ultrasound waves. TAG Heuer’s world-renowned dedication to each of their timepieces has resulted in their very own watchmaking school opening.
Here at Banks Lyon, we are pleased to offer all TAG watches on finance, with interest free watch finance available on all timepieces costing over £500. Some of our Tag Heuer watches include collections such as Tag Heuer Autavia and Tag Heuer Connected. You are able to put down a deposit of as little as 10% of the total purchase price and can spread the cost of your brand-new watch over a number of months to best suit your particular preference.
As authorised TAG Heuer watches stockists, you can rest assured that the quality, accuracy and innovation you expect from each watch is exactly what you get when you choose to purchase through Banks Lyon. If you have further questions regarding these pieces, we are more than happy to assist you in your purchase.
If you would like to view our extensive range in person, please feel free to visit either our Lancaster store and speak to a member of our friendly staff. All members of the Banks Lyon team possess in-depth knowledge of TAG Heuer timepieces and their specifications, so why not pop down to our store and enjoy a drink in our private viewing room? If you aren’t able to come and visit either of our showrooms, chat to us online if you’re a little busy, and of course, we’re still available by calling 01524 381 020 or emailing [email protected]. We look forward to hearing from you soon.
When exploring the precision and durability of TAG Heuer watches, one feature quietly stands as a testament to their commitment to craftsmanship: the screw-down caseback. Often overlooked yet integral to the watch’s resilience, this component ensures water resistance, protects the intricate mechanics within, and offers a canvas for thoughtful design details. However, there’s an intriguing quirk that captures the attention of watch enthusiasts—the caseback orientation is frequently unaligned with the case itself.
This misalignment isn’t a flaw but a natural result of the manufacturing and assembly process. Screw-down casebacks are threaded to create an airtight seal, a critical feature that fortifies the watch against water, dust, and other elements. The positioning of the caseback depends on the threads aligning securely, not cosmetically. TAG Heuer prioritises functionality over aesthetic alignment, as do many other prestigious brands employing screw-down designs. It’s a decision rooted in engineering precision, where protection takes precedence.
For the wearer, this design choice is a subtle reminder of the watch's purpose-driven construction. TAG Heuer watches are built for those who demand performance—whether navigating the depths of a pool, tackling high-altitude trails, or simply trusting their timepiece through life’s unpredictable moments. Each screw-down caseback performs its task silently, a seal of confidence between you and the watch’s intricate heart.
While some brands choose decorative covers or friction-fitted backs to achieve alignment, TAG Heuer embraces a utilitarian ethos. Their casebacks often feature engraved crests, model-specific artwork, or text that adds character and depth. The unaligned positioning becomes part of the watch's personality, an unspoken nod to the craftsmanship involved in assembling a timepiece meant to endure.
For collectors and enthusiasts, this quirk adds to TAG Heuer’s charm. It reflects the brand’s roots in technical innovation and its devotion to functionality. There’s something satisfying about knowing that every misaligned caseback represents the precision engineering that makes the watch reliable in the harshest conditions.
So, the next time you examine the back of your TAG Heuer, let its orientation remind you of the meticulous thought behind every detail. It’s a mark of authenticity, a celebration of form following function, and a quiet assurance that your timepiece is built to last. This unassuming feature, often hidden from view, encapsulates the balance of art and engineering that defines TAG Heuer.
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