The Olivia Cooke Effect: Effortless Luxury with FOPE

Fine jewellery often presents a portrait of static luxury. Brands can end up making the mistake of marketing their jewellery designs as pieces for grand occasions, suggesting that for the rest of the year, they should be condemned to the safety of a velvet-lined box. Italian jewellery innovator FOPE takes a different approach, presenting its pieces as the accessible, comfortable, and versatile designs that they are.

The brand has been redefining luxury for nearly a century, championing its creations as relentless, wearable fine jewellery designs, and underscoring the company’s vision for “Everyday Luxury”. And when a company with nearly a century of family-run craftsmanship picks a face for its global campaign, you know that the chosen ambassador must be someone who aligns with the brand’s values.

This year, FOPE tapped British actress Olivia Cooke as its global ambassador for its “All In Me” campaign. The alliance couldn’t be any more fitting, either. Cooke’s career has been built on playing layered, adaptable characters, whilst FOPE’s DNA is built on jewellery designs that move and adapt to their wearer. The campaign, photographed by Camilla Akrans, features Cooke wearing pieces from the Italian brand's Flex'it and Eka collections, as well as its unmistakable Must Have bracelets.

A Short Lesson in Fope’s History

Vicenza-based jewellery manufacturer FOPE began its story back in 1929 and remains a family-owned house to this day. Its reputation for marrying artisanal goldsmithing techniques with small mechanical refinements is unlike anything else on the market, resulting in jewellery designs with a strong DNA that read as both luxury and utility.

For decades, FOPE has been synonymous with its linked motifs and Flex’It technology – a patented mesh-like system that makes gold jewellery flexible and almost elastic in nature. This engineering-first approach is what makes the brand the first choice for many when looking for robust designs centred around practicality and functionality. The pivotal moment that added context to these designs was in 1980, when the brand introduced the Novecento mesh chain. Sophisticated and smooth, this gold weave became an undeniable icon, inspiring the Cazzola family to take a new direction in design and development. Built without an ounce of soldering, this unique design led to FOPE’s greatest and most revolutionary designs ever – the Flex’it.

The Flex’it collection launched in 2007, redefining the beauty of fine bracelets and rings with a patented system of fine, hidden 18ct gold springs contained within gold mesh links. Designed to roll on and off the finger or wrist effortlessly, they eliminated the need for a clasp. This masterful creation revolutionised the motion of fine jewellery and all that it represented. The designs were effortlessly chic and translated the “Made in Italy” hallmark into wearable, functional jewellery.

Olivia Cooke: The Embodiment of Modern Versatility

Olivia Cooke, the acclaimed British actress known for her roles in Bates Motel and House of the Dragon, is the ideal figure to champion FOPE’s contemporary ethos. Her style, both on and off screen, embodies contemporary minimalism, and her talents seamlessly inhabit vastly different worlds – a quality that perfectly mirrors FOPE’s approach to adaptability and casual elegance. Her public persona is stylish but never fussy. It conceptualises modern elegance with an undercurrent of practicality. The brand’s “All In Me” brief was to demonstrate that jewellery could embody different moods and identities in a single day – the exact territory that Cooke’s image resides within.

In interviews for the new FOPE campaign, Olivia Cooke has spoken of her adaptability to the pieces, detailing how they somehow manage to move with her different on-screen characters and looks. She has expressed her profound fondness for FOPE’s non-trend-dependent nature. For Cooke and FOPE alike, luxury is defined by its enduring quality and its ability to stand the test of time. The Flex’it bracelet in particular is Cooke’s go-to, allowing her to transition from day to night without a thought.

The “All In Me” campaign signifies an idea based on multifaceted individuality. A person (or piece of jewellery) that can be curious yet introspective, sophisticated yet simple, or serious and playful. These shared values are what make Cooke the ideal protagonist for this narrative, demonstrating how these designs can be both consistent and adaptable at the same time.

The FOPE Collections

Sported by Olivia Cooke, both as an ambassador for the new campaign and in her own time, FOPE jewellery designs are some of the most sought-after by contemporary jewellery collectors. Two collections that embody the essence of the Italian brand most accurately are the Prima and Vendome.

The Prima represents the lighter, more delicate end of the Flex’it family. The fine gold mesh designs are airy, soft and incredibly comfortable. These designs retain the iconic Novecento mesh but in a slimmer form, appealing to those with a taste for subtle luxury and daintier designs. These features align beautifully with Olivia Cooke’s minimalist, timeless, and chic sensibilities; the designs, featuring rondels or diamond sliders, perfectly elevate formal wear to a dressier level.

The Vendome collection takes the Flex’it design to bolder, more geometric dimensions. These designs have a more distinctive visual element thanks to the brand’s use of an oval-shaped gold weave. This elongated, rectangular cross-section gives the pieces a flatter and more substantial appearance. Elaborate diamond decorations feature throughout this collection, elevating the FOPE signature look with versatile statement pieces.

The Enduring Appeal of Flex'it

Olivia Cooke’s public posture isn’t about ostentation. She discusses the products that everyday wearers value in a piece of FOPE jewellery, rather than those worn by other celebrities. She layers FOPE pieces in ways that look lived-in, stacking Must-Have bracelets with Eka rondels and wearing Flex’it chokers with daywear. In doing this, Cooke proves that FOPE jewellery is as much about memory and identity as it is about metal and stone.

The success of this special partnership between the brand and actress is deeply rooted in a shared understanding of authentic modern luxury. For customers of Banks Lyon, choosing and buying a slender Prima ring or striking Vendome bracelet is investing in a piece of functional, technical excellence. It’s about the emotional commitment to a four-generation family legacy that has kept its promise of continual innovation from the very beginning.

While brands pick ambassadors for commercial reach, the best matches feel inevitable and natural. For authorised FOPE stockists like Banks Lyon, this kind of campaign expands and enriches the brand’s reach to those who aspire to achieve the celebrity look, as well as those genuinely curious about the manufacturer's technical expertise.

How to Wear FOPE Jewellery Like Olivia Cooke

Cooke doesn’t just wear FOPE jewellery designs, she embodies a philosophy: that true elegance is versatile, timeless and comfortable. Here’s how you can adopt her look while still feeling unique.

• Choose one design to begin with: Start with one singular piece of FOPE jewellery. Pick a Flex’it bracelet in your preferred metal and go from there. It’s the quickest way to anchor a FOPE-led look.
  
• Mix lengths and textures: FOPE jewellery is all about versatility and experimentation. As you gradually build your collection, you can begin to enjoy the art of layering pieces. If you start with a simple Flex’it bracelet in yellow or white gold, you can soon add a chunkier Must Have bracelet to it, or a slim Flex’it chain with a touch of diamond decoration for added panache. The key is not to overmatch. Wherever FOPE is concerned, combining textures and tones, such as those of precious metals and pave-set diamond detailing, works well. Mix metals fearlessly. A deliberate move looks intentional and confident, breaking the “one tone only” rule.
  
• Think modular: Use sliders and clasps to convert a single necklace into multiple silhouettes that can be worn across your entire wardrobe, including day-to-night outfits. These pieces allow you to adjust the length of a chain or loosen a necklace for a longline drape effect, perfect for evening wear.
  
• Dress FOPE up or down: One thing Olivia Cooke demonstrates is that FOPE designs are not exclusive to evening wear. They can be worn day or night, adorning everything from business attire to beach wear.
  
• Balance movement and restraint: Olivia’s stylists tend to keep other accessories minimal when wearing FOPE. It’s a design language in and of itself after all. Avoid oversized earrings if you’re already layering FOPE necklaces, and let a stack of bracelets stand alone on your wrist. Minimalism can still be achieved, even when stacking or layering multiple FOPE pieces.

Olivia’s style sits somewhere between modern British minimalism and soft Italian glamour. Rather than dripping in jewels, the FOPE ambassador embraces a relaxing, tailored look, keeping clothing neutral and allowing the FOPE pieces themselves to do the talking.

Conclusion

FOPE makes jewellery that behaves like a trusted friend – it’s flexible, easy-going and consistently reliable. Olivia Cooke brings these values together by layering the pieces, adjusting them, and letting them move with her.

If you’re planning to visit Banks Lyon to discover the FOPE range, bring curiosity and an open mind with you. There’s a reason these pieces look better the more you explore and grow with them. It’s just one reason why the Vicenza company remains relevant, despite a century of family-owned craftsmanship.