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Banks Lyon | Winner at the 2020 Retail Jeweller Awards

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CELEBRATING RETAIL EXCELLENCE IN THE FACE OF ADVERSITY

Banks Lyon Nominated and Chosen by the industry as having demonstrated brilliance and/or sound business practice during the recent lockdown. Download your copy of the Retail jeweller 2020 Inspiring Independent Supplement

Lancaster and Kendal-based jeweller Banks Lyon received an impressive number of nominations thanks in no small part to its adeptness across social media and local community engagement. Speaking of engagements, Banks Lyon cleverly decided that love was in the air at the start of lockdown and offered a 15% discount on its engagement rings – the first time in the firm’s history that it has offered any such discount on its diamond rings. In addition to driving its customers to shop online and access virtual appointments, the business thrived on social media, where it thought outside the box with an ‘Ask at Home’ campaign designed to demonstrate all the ways one could propose marriage in lockdown.

This online success was backed up by good old-fashioned ‘extra mile’ customer service, including local deliveries to shielding customers, video consultations and access to the store’s personal shoppers via email, phone or WhatsApp. For those uncomfortable ordering online, the team ensured a steady stream of sales with a carefully organised (and socially distanced) skeleton staff working every day throughout lockdown. Banks Lyon retail director Alex Pecko has contributed to industry conversation around Covid-19 and, along with his team, has demonstrated adaptability when it comes to doing business during a crisis. Nominations pinpointed the business’s ability to change gears and come up with new Covid-appropriate strategies as it worked to fulfil orders safely via every possible avenue. Its ability to nurture an audience and not lose it during trying times is just one of many reasons why Banks Lyon is Highly Commended this year.

“The business thrived onsocial media, where it thought outside the box with an ‘Ask at Home’ campaign”