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February 8th, 2019

SIHH 2019: Overview and Stunning New Watches

The much-anticipated 29th Salon International de la Haute Horlogerie (SIHH) ran from the 14th to the 17th of January in Geneva. This fantastic event had over 23,000 visitors and saw a vast range of brands launching their brand-new timepieces. With an increased focus on digital technology and innovation, this SIHH edition relied on a powerful digital communications strategy, attracting a large audience outside the venue.

The #SIHH2019 hashtag was trending during the four days of the event and almost 260 million people worldwide were reached on social media. Bigger and better, this year’s SIHH exceeded all expectations and set a new standard in the horology world.

SIHH 2019 Event

The SIHH occurs every year in Geneva, a place rich in tradition and the home of watchmaking. This year’s event was all about interaction and innovation; the creation of the LAB allowed exhibitors to showcase innovations in digital technology, including artificial intelligence, virtual reality and augmented craftsmanship. This focus on technology even gave attendees the opportunity to get a digitally-designed tattoo at the Studio.

Packed with panel discussions, brand presentations and keynote speeches, this SIHH edition revealed many watch trends for 2019, as well. From perpetual calendars and moon phases to one-of-a-kind collector’s pieces and original alloys (based on elements such as carbon and recycled titanium), this event saw it all. Colour was also incredibly important at this SIHH, with blue and green continuing to grow in popularity.

SIHH gathered 18 of Switzerland’s best watchmakers, many of them from the Richemont group, and also exhibited 17 independent brands. Famous personalities from around the world also made appearances and admired the fantastic pieces on display. This included brand ambassadors, actors, athletes and writers.

Superb Watches from SIHH 2019

The key highlights of the event were, of course, the many beautiful and sophisticated watches exhibited. There were many notable pieces at this year’s SIHH, so we found it difficult to choose our favourites. In the end, we chose the Cartier, IWC and Hublot brands due to their innovative spirit and the brilliant new watches they showcased this January.

These are just some of the stunning timepieces exhibited at this year’s SIHH, and we already can’t wait for April 2020, when the next event will take place. If you also want to explore new watches or browse your favourite brands in person, visit us in Lancaster or Kendal.

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