Having a celebrity ambassador for your brand is an increasingly important and common occurrence and the watch world is certainly not short of ambassadors. The most recent of these to be announced was Eddie Redmayne for Omega Watches.
Yes, the globally beloved, Oscar winning, British actor has lent his face, and indeed his wrist to Omega’s advertising campaign. But exactly how will this partnership benefit Omega and indeed Redmayne?
First a little background on how Eddie landed this gig;
As well as a respected actor, noted for his Oscar winning performance in ‘The Theory of Everything’ Eddie is also widely regarded for his sense of style. With a seemingly endless collection of sharp suits and boyish good looks he has carved out a niche as a somewhat geeky heartthrob. It seems natural then that brands would be crying out for Redmayne to be their ambassador and the recent announcement from Omega comes as no surprise.
What Does This Ambassadorship Mean for Eddie?
As well as a presumably substantial payday this new sponsorship is excellent news for Redmayne’s public image and his overall career. He joins fellow ambassadors, George Clooney, Nicole Kidman, Rory McIlroy, and Cindy Crawford, all of whom are celebrities at the absolute top of their game making this a powerful endorsement for Eddie.
When reached for comment he said;
‘I have worn OMEGA for a number of years, so to be made an official ambassador for the brand on a global level is very exciting. To join a brand whose own credentials include the only watch to be officially certified by NASA, and the Official Timekeeper of the Olympic Games is an honour’
Not only does he appear to have done his research but being that he already wore Omega watches anyway, it seems like a match made in heaven.
What does Omega Get out of it?
With his impeccable public image and work on future films such as ‘The Danish Girl’, Omega have bagged themselves some great exposure at movie events for at least the next few years. It’s not just a case of sporting an Omega watch to high profile events though and being an ambassador is sure to involve more than this. Expect to see billboards, TV and internet adverts containing Redmayne’s face and an Omega watch in the very near future.
Will it Affect Sales?
The only question left to ask is of course, ‘will he help sales?’ and we suspect that the answer will be revealed in time to be a resounding yes!
An actor of this calibre, who is also a style icon and all round nice guy is sure to never do any harm for the manufacturer. Redmayne also adds a whole new element to Omega’s appeal in that he is still something of a geeks favourite and opens up the world of luxury watches to this devoted and important area of the market.
If the rather fetching picture of Redmayne sporting his Omega timepiece has inspired you to get yourself an Omega to add to your horological collection then you are in the right place. Here at Banks Lyon we are a certified stockist of Omega watches and are sure to be able to find exactly what you need. Simply pop in store or get in contact today and our friendly team will be more than happy to help.