April 30th, 2024

The Impact of Cartier’s Creative Ambassadors

Artists, musicians, actors, and other celebrity figures often partner with big brands to showcase a different side of their talents. Be it perfume, designer clothing, or, in this case, watches, being chosen by a top brand as an ambassador is a great achievement and one that benefits both the brand and the celebrity.

Cartier, amongst other watchmakers, has had a long list of famous ambassadors over the years. Some stay to promote just a single campaign, and others have a much more long-lasting and personal collaboration. These people in the spotlight are chosen for a number of reasons, but it’s usually their creativity, values, and individuality that make them stand out as someone the world-renowned watch brand wants to align with.

As official stockists of Cartier watches, we thought it would be interesting to look into some of its brand ambassadors over the years and highlight the most creative, interesting, and impactful collaborations the brand has seen.

What Is the Role of a Cartier Ambassador?

The role of a Cartier ambassador is not as defined as a job description. Each ambassador will have a different role to play depending on their background, the requirements of the campaign, the watch or jewellery piece they are promoting, and any events they are attending, amongst other factors.

For example, actor Paul Mescal is an ambassador for the watch brand and has been featured in various promotional material, including website imagery, Instagram posts, and advertisements. He also wears Cartier watches and jewellery at events, even if it is not an occasion hosted by the brand itself. Being a testimonial for Cartier means being associated with the brand without explicitly advertising its products, to the point that it becomes ingrained in the celebrity’s public image and style.

There have been many famous wearers of Cartier watches and it is important for the brand to collaborate with people who will input ideas and express style just as much as the brand will, which makes its line-up of ambassadors varied and exciting.

A Look into Cartier’s Creative Ambassadors

Although there have been many Cartier ambassadors over the years, the iconic Pasha watch campaign of 2020 still stands out as one of the most iconic ambassador launches. It introduced five brand-new names to Cartier, with a focus on diversity, creativity, and individuality. Let’s take a look at the celebrities involved in this campaign and how they added their own distinctive flare to the legendary watch brand.

Troye Sivan

Troye Sivan, an Australian pop star, embodied the spirit of the Cartier Pasha timepiece by highlighting creativity and diversity. He also starred in Cartier’s holiday campaign in 2021, titled “Love is All,” which celebrated the holiday season with a message of joy, charity, and love, fitting perfectly with his advocacy for love and acceptance.

Willow Smith

Willow Smith has led a star-studded lifestyle since birth as the daughter of Will Smith and Jada Pinkett Smith, but she has certainly made a name for herself outside of her famous family. Smith brings passion and creativity to Cartier, stating, “You always have to bite off more than you can chew to evolve as a person especially as an artist, and prove to yourself that you can do this and that you can expand,” as part of the Pasha watch campaign.

Jackson Wang

Jackson Wang is a singer and rapper from Hong Kong who also made his mark on the Pasha de Cartier campaign. The watch itself was designed to embody an idea of success, which is showcased in its extroverted design – something that Wang feels strongly about. He may have found success as a musician, but his career started in sports, competing in Hong Kong’s fencing team. This ambition, drive, and passion for achievement is exactly why he was chosen for this campaign.

Maisie Williams

Maisie Williams, the renowned actress from “Game of Thrones,” became a Cartier ambassador in 2020 as part of the Pasha de Cartier watch campaign. Williams was selected to represent a new generation of individuals who defy conventional boundaries in their respective fields. Her collaboration symbolises the youthful spirit and fearless character that Cartier captures with its timepieces, reinforcing the brand’s reputation as a leader in luxury fashion and design.

Rami Malek

Rami Malek, the Academy Award-winning actor, has been associated with Cartier for several campaigns. His individuality was celebrated in the Santos de Cartier campaign for the iconic watch’s 100th anniversary, which featured Malek alongside other talented individuals.

Malek’s collaboration with Cartier has been a match made in heaven, with his creative flair and personality complementing Cartier’s impeccable craftsmanship. His association with Cartier has not only enhanced the brand’s value but has also set new benchmarks for luxury brand collaborations.

Other Iconic Cartier Ambassador Campaigns

In addition to the Pasha de Cartier watch campaign, the brand has created a long list of other impactful advertising strategies and movements to promote its pieces. Here are some of the stand-out campaigns from Cartier over the last few years:

  • Love Is All. This 2021 campaign was a celebration of love during the festive season. It featured previously discussed ambassadors Maisie Williams, Troye Sivan, and Willow Smith, among many other big names.
  • Trinity. Launched in 2023, this campaign was a celebration of the Trinity ring’s 100th anniversary. Featuring the aforementioned Paul Mescal, it was set to commemorate the iconic jewellery piece.
  • Clash De Cartier. Honouring the bold nature of high fashion and the luxury watch world, this campaign from 2021 featured English actor Kaya Scodelario. She demonstrated the mix-up of bold make-up with elegant jewellery pieces in this daring campaign.

The Celebrity Impact: Cartier on the Red Carpet

As well as the remarkable campaigns featuring incredible ambassadors, Cartier has made its mark in other areas of Hollywood. For example, it is often adorned on the red carpet. In fact, Cartier jewellery and world-famous watches even made appearances on the red carpet at the 96th Academy Awards earlier this year. As pictured below, Ke Huy Quan, known for “Everything Everywhere All at Once”, “The Goonies”, and “Indiana Jones and the Temple of Doom”, wore Cartier at the 2024 Oscars. He was pictured wearing a pair of Cartier Tradition chevron clip-brooches from 1938 with a Santos-Dumont Skeleton watch.

With this in mind, you can imagine how proud we are at Banks Lyon to be official stockists of this incredible, star-studded brand. If you want to shine like the A-listers, we would be more than happy to help you find your perfect Cartier watch. Please don’t hesitate to get in touch using our handy Live Chat at the bottom right of our website, or contact us via WhatsApp on 07751 807 041 to get assistance fast from our friendly and knowledgeable team. Remember, you can also visit our stores in Lancaster or Kendal, where we will be more than happy to help you.

Recent Posts


icon-angle icon-bars icon-times
    Your shopping bag is empty