Swiss luxury watchmaker Alpina may be numbered among the brand names that have only come into our portfolio in fairly recent months, but they have been involved in the creation of high-class timepieces since the very earliest days of ocular horology. A pioneer in the field of sports watch technology, and particularly within the world of alpine sports, Alpina places these themes firmly at the epicentre of both its personality and values, and no scheme makes this clearer than their latest undertaking; a project to allow ‘Alpinists’ to experience genuinely life changing feats of exploration.
The word ‘Alpinist’ relates to Alpina’s public and customer market, and these individuals will now be privileged to receive the opportunity to experience ‘total immersion trips in exploration situations’. Furthermore, these exploits – undertaken within Polar conditions at varied locations such as Norway, Greenland, Patagonia or the two Poles themselves – will be led by the renowned polar explorer Borge Ousland. Ousland has been chosen especially by Alpina for his uncommon philosophy and values, as his mentality towards ecological issues and the like directly mirrors Alpina’s own personal concerns, but of course Ousland is a choice par excellence in numerous other ways too.
Ousland is the arguably the most experienced and accomplished polar explorer alive today, with over 20 years of experience to his name. Additionally, he can lay claim to the astonishing distinction of crossing the North and South Poles alone – an unmatched and totally unique undertaking – so the presence of Ousland and his team upon each expedition is a true privilege. Whilst the terrain and the environment of Polar climates can be fiercely hostile, Ousland’s proven expertise will allow each select group of Alpinists to experience these magnificent worlds, and also Alpina’s values, in safety.
The Alpina Adventures website is the portal for all reservations to be conducted through, and interestingly all Alpinists who own one or more Alpina watches will be treated to a very special promotional price, making this offer an even more attractive proposition for such people. Of course, there are a vast number of unrelated reasons as to why someone might consider owning an Alpina timepiece, not least because Alpina’s consistent policy of evolution has led them to be at the forefront of horological innovation on a constant basis, and at Banks Lyon Jewellers we have a comprehensive collection of Alpina watches for you to peruse at leisure.
In light of the unveiling of the Alpina Adventures scheme, we feel that the Alpina Alpiner watches range is an especially appropriate one to highlight, although all Alpina timepieces are manufactured according to the ‘Alpinist Principle’; a philosophy that leads to the creation of precise and reliable sports watches for use in the most demanding situations across the globe. As well as adhering to incredibly robust standards, Alpina wristwatches also possess an innate classical beauty, so they are well-balanced for any occasion, no matter whether that occasion is a business function, or a kayaking mission in the Norwegian wilderness. To find out more about our stock of Alpina watches, please contact us now by calling 01524 38 48 58 or emailing [email protected].
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