The Movember Foundation began in 2003 in the city of Melbourne, Australia, yet is has since been embraced as a genuinely global movement. Supporting renowned men’s health programmes in the fields of prostate and testicular cancer, as well as mental health concerns, the sight of men sporting newly grown moustaches over November has become a common spectacle, and a staggering £92.0 million was raised in 2012 by the collective Movember effort.
As part of the 2013 campaign, the celebrated jewellery brand name Links of London has engaged in a collaboration with the Foundation to further raise awareness for these targeted concerns. Links of London participated in Movember last year, creating an instantly popular black and silver bracelet sporting a tiny silver ‘moustache’ adornment. This year the design has been revisited and improved; with a full range of chord bracelet colours now available. Unveiled in black, brown, grey, blonde and ginger varieties, and retaining the iconic silver moustache motif from the previous campaign, the bracelets allow any individual, male or female, to lend their support to this worthwhile movement.
Mirroring the image of these unique bracelets, Links of London have further expanded their ‘Movember’ range with a supplement of Movember themed earrings and cufflinks; resulting in the initiative being more widely accessible than ever before. 10% of all proceeds from these jewellery items will be directly bequeathed to the Movember Foundation, although the awareness that this effort is expected to convey also cannot be overstated. At Banks Lyon we wish the venture every success, and look forward to observing another successful November of record breaking proportions.
Links of London was founded relatively recently in 1990, as a result of a London restaurant owner enquiring about the manufacture of some sterling silver cufflinks. This seemingly innocuous request set a chain of events in motion that resulted in Harvey Nichols, famed due to his London fashion store, placing a bulk order for products similar to those which had been created. Thus Links of London jewellery came into being, and their success has now expanded overseas into the USA, Canada and even Hong Kong. Links of London has become a well beloved brand name in the world of jewellery, due in part to the sense of personalisation and humour that is so aptly displayed in their ‘Movember’ range of products.
The Link of London brand name has won numerous awards since their inception more than 2 decades ago, and as a company they have always striven to create an eclectic amalgamation of classic designs, cutting edge fashion initiatives and totally unexpected ideas. Links of London has primarily focused its intentions on the provision of unparalleled style at affordable prices, and here at Banks Lyon we are pleased to bring you a wide assortment of their innovative jewellery items. In addition, our Links of London sale also provides you with the opportunity to gain access to a sophisticated jewellery piece at even better value, so do not hesitate to contact us on 01524 38 48 58 if you would like to find out more.
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