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March 17th, 2014

New L.U.C. Timepiece Unveiled By Chopard

Luxury Swiss horological brand Chopard has recently announced the unveiling of a brand new addition to their family of LUC watches. Detailed on their website, the timepiece in question is the Chopard LUC 1963, and a single look at this illustrious chronometer will soon reveal that this is a watch of distinction. Fundamentally, the LUC 1963 is a generous tribute to the venerated year in which the Scheufele family first acquired the Chopard brand name, so the timepiece is actually commemorating the notable point in history, some 50 years ago, when Chopard became the company it still is today. In true Chopard style, this celebration of heritage has also been infused with all the capabilities of contemporary engineering, and the seamless blend of aesthetical and technical expertise is exceptional even for Chopard.

A significant part of the appeal behind the LUC 1963 comes from the luxuriant pocket-watch movement that resides within the 44 mm casing. Drawing great inspiration from time honoured horological techniques of the past, the resulting timepiece is the absolute epitome of precision and elegance. Having being founded in 1860, Chopard has no shortage of watchmaking expertise, boasting as it does a wealth of experience that spans several generations, and so they are ideally placed to create a wristwatch of this nature. In fact, Karl-Friedrich Scheufele, the current co-president of Chopard, has stated that the approach behind the LUC 1963 was virtually inseparable from the planning that was utilised at the time when his father was pioneering Chopard watches.

The movement is hand-wound, but is fully certified by the Swiss Official Chronometer Testing Institute, displaying its competency in the area of precision timekeeping, and also comes with the breathtakingly exclusive Poincon de Genève as well. This latter accolade is awarded to only the most extraordinary watches on the market, so its presence upon this timepiece undeniably confirms its premium status. The movement also comes equipped with a power reserve of 60 hours; a sign of outstanding longevity that will further dispel any reservations relating to the vintage influences behind this chronometer.

In terms of visual appeal, the LUC 1963 is naturally superb, and yet it retains an admirable restraint that positively exudes class. The finishes are hand crafted, with a satin brushed case framing a porcelain dial, and this pristine face displays a number of Roman numeral hour markers with considerable aplomb. A sense of purity and a lack of clutter are intrinsic to the appeal of this wristwatch, and the finely adorned gilt inscriptions and nickel silver bridges, not to mention the 18 carat rose gold of the case, are always used discreetly to promote the maximum effect.

Passion and innovation are seamlessly blended within the form of this wristwatch, and it should therefore come as no surprise to find that it is available in strictly limited numbers. Only 50 of these staggeringly prestigious wristwatches are actually being made, and here at Banks Lyon we feel hugely privileged to be able to bring this stunning collector’s item to you. Retailing at £24,250, this exceptional timepiece is a landmark development for both watch aficionados, and also devotees of fine art forms in a more general sense. To enquire further about this watch, or to investigate any of our other Chopard LUC watches, please do not hesitate to call us on 01524 38 48 58 today.

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