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September 28th, 2014

The SEVENFRIDAY M2 Automatic

As the newcomer on the horological block, SEVENFRIDAY have been assiduous in amassing a sizeable fan-base in a relatively short amount of time, and they’re sure to find even more favour with their latest offering, the M2 Automatic, first released over the summer.

We’ve previously taken an in-depth look at the M2’s brother in the brand-new SEVENFRIDAY M-series, the SEVENFRIDAY M1, which, with its under-stated silver plating and turbine-inspired face, could be described as more ‘classical’ in aesthetic appearance. With the M2, however, parallels might easily be drawn to a more sports watch-orientated style. The style itself, comprising of bold blacks and tan-coloured dials, has been based on antiquated measuring tools such as old radios and ammeters, continuing the industrial theme that is so integral to SEVENFRIDAY’s watch design. As such, with its distinctive colouring and aesthetics, it would be easy to imagine the SEVENFRIDAY M2 Automatic strapped to the wrist of Marlon Brando in The Wild One.

The square case itself is made of ion-plated steel and PVD. A specially-hardened mineral glass with an anti-reflective coating covers a dial made up of 6 layers with 10 applied parts, including an identification plate at 3 o’clock, and 3 stunningly attractive gyratory discs that reveal seconds, minutes and hours through separate apertures. That lack of traditional hands to tell the time isn’t just an innovative design choice either; it’s sure to be a conversational talking-point among watch aficionados and non-fans alike.

Adding to those rebellious adjustments to traditional design is, unlike their P-series, SEVENFRIDAY’s decision to place the ridged crown’s position on the left-hand side of the timepiece. Instead, on the right, wearers will find a unique brand plaque.

In terms of size, the M2 is fairly similar to the M1. That is, the diameter of the black case is 48mm, with a 10mm thickness, complete with rhodium plating for extended durability. The strap, too, reflects an ongoing trend in the M-series, with the watch attached to a strap that is beautifully crafted from calf leather. The watch itself is also water resistant up to a depth of 30 metres.

When it comes to the movement, the SEVENFRIDAY M2 Automatic watch sports a Miyota 82S7 automatic movement with a power reserve of 45 hours. So while the brand itself is Swiss, the watch cannot be strictly termed as ‘Swiss-made’ because of its Japanese-made internal mechanisms. Having said that, Miyota, while not blessed with the same high-end reputation as other Swiss-made mechanisms, is still impressively reliable when it comes to performance.

Overall, the M2 Automatic, as with other SEVENFRIDAY watches, features the undeniably crisp design and complex construction that you’d expect from a high-end timepiece. The M2 can be yours today for just £1,150 from Banks Lyon with a full 2 year warranty, or is available on 0% finance at £25.56 per month for 36 months, with a 20% deposit. For more information, please contact us on 01524 38 48 58 or email [email protected], and our dedicated and professional staff will be happy to assist with any enquiry you might have.


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