0% Finance & Crypto Payments Available

February 7th, 2023

Which Watches Hold Their Value?

For some, the considerations that go into purchasing a watch are limited to design and functionality only. Many people are only concerned with how the watch looks and what it can do, which is completely understandable. However, for others, a timepiece is much more than this; it is a financial investment.

Watches can be an incredibly valuable purchase and are widely considered one of the best investments you can make today. But it’s interesting to look at why this is and which pieces, in particular, hold their value and prove to be a good investment choice. So, that is why, today, we’re looking into the various reasons a watch may hold or increase its value and why this is.

How Do You Know If a Watch Holds Its Value?

Longines Spirit Zulu Time Automatic 42mmFirstly, it’s important to understand how a watch holds its value. A watch’s value is determined by several factors, such as:

  • Brand reputation and prestige. Pieces from well-established luxury watch brands with a strong reputation for quality often hold their value better.
  • Rarity and limited edition status. Limited edition and rare models are also more likely to appreciate in value.
  • Condition and originality. The condition and originality of the watch also play a role, as watches in original, unworn condition are more valuable.
  • Demand among buyers. If more consumers are after the same watch, its value can increase.
  • Age and historical significance. A watch is considered more valuable if it is older or has historical significance.
  • Endorsements or celebrity associations. Fans of celebrities will be more interested in a piece if it is endorsed by famous faces.

Following on from the last point, award-winning Korean actress and singer Suzy recently partnered with luxury watch brand Longines as their ambassador for Elegance. The piece pictured here is the Longines Spirit Zulu Time Automatic 42mm and is available from Banks Lyon for £2,850 or just £23.75 per month on 0% finance.

Which Aesthetic Features Make a Watch Valuable?

There are specific aesthetic features that drive a watch’s value, such as:Hublot Classic Fusion Titanium King Gold Watch 33mm

  1. High-quality materials, such as precious metals or gems.
  2. Classic design, meaning the watch is timeless and will never go out of style.
  3. Attention to detail, with intricate styling.
  4. Aesthetically unique watch designs are also more valuable, as it means they are more original, making them stand out.
  5. Recognisable design features, such as Hublot’s screwed bezel, can be seen in the watch pictured here. This is the Hublot Classic Fusion Titanium King Gold Watch 33mm and is available for just £7,100 here at Banks Lyon, or only £59.16 per month on 0% finance.

Which Brands Are Best To Invest in Throughout 2023?

As mentioned, brand reputation and prestige are important factors in knowing when a watch might increase in value. We offer a wide range of brands here at Banks Lyon that are known as being some of the best watch brands to invest in; let’s take a look.


Our OMEGA watches are a great choice for those looking to invest in quality craftsmanship in 2023. Take this OMEGA DeVille Prestige Co-Axial Master Chronometer 40mm, for example. Its classic design is certain to appeal to a wide audience, making it incredibly valuable. Pick it up today for £6,400 or just £53.33 per month on 0% finance.

OMEGA DeVille Prestige Co-Axial Master Chronometer 40mm

IWC Watches

IWC watches are a great choice for those looking for a watch that will hold value due to its rich and fascinating history. Founded in 1868, IWC watches are designed with their history at the forefront of their aesthetics. For example, this is the IWC Pilots Watch Chronograph 41, which displays excellent detailing and iconic style. This piece is available for £7,300.

IWC Pilots Watch Chronograph 41mm

Cartier Watches

Cartier watches are famous for their elegant style and luxurious design. They are a world-famous brand and have had numerous celebrity endorsements over the years, making it more likely that a Cartier timepiece will hold its value. For example, this is the Cartier Santos Automatic Medium Watch, with Cartier’s iconic Roman numerals. It is available from Banks Lyon for £14,900 or just £124.16 per month on 0% finance.

Cartier Santos Automatic Medium Watch

Should You Ever Sell Your Watch?

There are plenty of reasons to consider selling your watch, for example:

  • You no longer need it or wear it regularly. If you find that you’re not reaching for a particular watch anymore, but you know it is highly valuable, it might be time to sell.
  • You’re looking for a way to make money. Watches, if looked after, can be a great investment, so if now is the time you need money more than one of your watches, check if it has retained its value. Often they increase, which could go a long way toward helping you financially.
  • The watch’s value has significantly increased. If you’re lucky enough to have purchased a watch at the right time and its value has recently increased, now is a great time to sell and find your next piece.
  • You’re interested in upgrading to a different watch. Of course, personal preferences and design choices change, so understandably, you may wish to use the money for your old watch for a new timepiece.

If your watch has held its value, and you agree with one or more of the above points, selling it might be the best option. However, when looking for your next timepiece, Banks Lyon offers an extensive range of brands to choose from, such as Breitling watches and TAG Heuer watches, so you’re sure to find your next investment with us.

Visit our stores today or get in touch to find out how we can help.

Recent Posts


icon-angle icon-bars icon-times
    Your shopping bag is empty