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March 5th, 2015

Chopard and the Oscars – Why is the L.U.C. so Popular?


Last week, we talked a little bit about Chopard’s close relationship with the Academy Awards, and indeed it does seem to be the case that this most opulent of watchmakers has an almost talismanic effect at the Oscars. However, when you look at the facts, there seems to be another strong pattern developing in this extremely glamorous environment too. What exactly are we talking about? Well, it rather looks as though when a Chopard watch does grace the wrist of someone at the Academy Awards, you can be almost sure that it’ll hail from the prestigious L.U.C. family.

In the last four or five years, the L.U.C. has dominated the Oscars (especially the XPS variant), with acclaimed individuals like Eddie Redmayne, Colin Firth, Matthew McConaughey and also Michael Hazanavicius all being spotted wearing one of these illustrious wristwatches. So, just why is the L.U.C. so popular? Out of all the possible choices, why do we see this one so often at the Oscars?

There is probably no one answer to that question, but the tagline of the L.U.C. is a great place to start. The L.U.C. is billed as being a provider of ‘timeless elegance for the modern gentleman’, and when you look at the available selection of watches, you’d be hard-pressed to disagree with that statement. Fundamentally speaking, and despite a few notable exceptions, the L.U.C. family is typified by an adherence to a classical, relatively minimalist form. They are understated, and any intricacy is achieved in a way that manages to be whimsical, rather than overly ostentatious.

However, as well as being elegant, the L.U.C. family embraces contemporary life. You’ll find chronographs within the L.U.C. collection – normally perceived as being a province of ‘sporty’ watches – and if a special complication like a moon phase indicator is going to be included in a Chopard timepiece, the L.U.C. range is usually a strong candidate to house such a feature. The attention to detail on each L.U.C. is breathtaking too, with all movements (universally chronometer certified) being developed entirely by Chopard, and many parts being crafted painstakingly by hand.

When you get down to the crux of the matter, the L.U.C. family allows heritage and technology to intermingle, creating an array of glorious watch forms that are quintessentially dress watches. Genuine works of horological art, the L.U.C. collection makes the triumphs of the past accessible in the here and now, which is what you’d expect from an assemblage that is a tribute to the Chopard founder, Louis-Ulysse Chopard. At an event like the Academy Awards – which is itself extremely rich in heritage – the L.U.C. is a natural fit, regardless of the specific timepiece that is chosen.

The very essence and soul of the L.U.C. family is a commitment to excellence, yet it’s not only Oscar winners who can enjoy these watches, as you can as well. You can view a vast collection of Chopard L.U.C. watches right here on the Banks Lyon website, and you’ll also find a multitude of other superb Chopard watches too. If you’d like further information, contact us today by calling 01524 38 48 58.


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