August 4th, 2013

Ladies Watch of the Week: Rolex Oyster Perpetual Datejust Lady 31


Rolex call the Oyster Perpetual Datejust Lady 31 an ‘ode to passion and beauty’, and with just one look it is easy to see why. This gorgeous, understated ladies wristwatch retains the timeless elegance of Rolex’s iconic Datejust, but with the addition of a playful mother of pearl dial.

The stainless steel and white gold 31mm case houses the mother of pearl dial, available in champagne, pink or rhodium floral motifs. The option to have the dial paved with diamonds is also available, but regardless of your choice, each reflects a delicate shade of endlessly shimmering colour, vibrantly displaying its own individual personality with the subtle inclusion of such characteristic design.

The case itself is accentuated by the range of different bezels, from domed to fluted, or graced with brilliants or stunning gems set within diamonds. The Datejust offers more options for personalisation than any luxury watch on the market, without ever sacrificing style, grace or sophistication.

Set within the dial the appliqué hour markers can be chosen as gem-set numerals, luminescent, Arabic or Roman, but are always only ever 18ct gold and affixed by hand. Whatever your choice, even within the petit 31mm the minute attention to detail ensures that dial is readable, an unfussy, uncluttered design for perfect precision. Continuing this trend, the idiosyncratic and patented Rolex Cyclops lens over the date aperture magnifies visibility by more than two times, achieving an unmatched level of clarity. The Cyclops is one of Rolex’s most distinctive features, and its inclusion here recalls the heritage of this outstanding brand, and the Datejust in particular.

Today’s iteration are still heavily influenced by the pioneering Datejust, launched in 1945. The Cyclops lens, though not invented until 1953, has since become a fundamental part of the Datejust and Rolex brand, an international metonym for this luxury watchmaker. Since its launch 68 years ago, the Datejust has become an iconic symbol of style.

On the wrist, the Datejust is affixed with Rolex’s signature Oyster bracelet. Predating the Datejust by 15 years, this universal, comfortable and beautiful bracelet has combined the very best in function and form since 1930. The broad, flat three-piece link system is deceptively simplistic in its operation, particularly with the concealed folding crownclasp, but never at the cost of elegance.

Inside the Datejust, the Calibre 2235 self-winding mechanical movement is what gives the Datejust its ‘perpetual’ prefix. Reliable to the last, the 2235 is an in-house designed and developed, COSC certified movement, meaning that it is within the top 3% of watch movements in the world.

The Datejust can be yours today at Banks Lyon. For just a 10% deposit and 24 monthly payments of £225 you can be the owner of this gorgeous watch. What’s more, like all of our watches, the Datejust is available at 0% finance over the life of your payments. If you would like to know more about the Datejust, or indeed any of our Rolex watches, please give us a call today on 01524 38 48 58 and speak to one of our team.

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